A Co-Creation project by a partnership between Destination Unlimited, Authenticore and Delta Lloyd Life. The three of us have demonstrated innovative efforts to benefit a charitable initiative, by implementing meaningful social and responsible actions. The magic formula between us created a unique interaction in the Lofoten - Norway during relationship marketing travel incentives.
We won the Commitment to the Community Award 2015 that recognises organisations that integrate corporate social responsibility into their meeting or event. Our nominated project has been evaluated on the basis of the following three criteria: suitability, creativity and sustainability.
We have created educational sessions on ecotourism and its consequences for Lofoten islands, based on the Norway ‘Dugnad’ principle.
Interaction with a local school to raise awareness amongst youngster of our vulnerable planet.